What’s orange, yellow and teal all over? The BRAND PARTY Podcast by Christine Lieu!

BY CHRISTINA GWIRA

Christine is one colorful gal. If you take one look at her Instagram account, you will see that she puts a great deal of effort into making sure that her visual brand is on POINT! Christine Lieu is “a graphic designer who traded in climbing the corporate ladder for climbing mountains around the world”. She helps her clients “say no to dull and clunky visuals and yes to consistency, creativity and efficiency”. This is her core approach. Her mission is to, “help you realize your vision and connect with the people most important to you, through branding, web design and social content creation.” Her company CL Designs has worked with clients such as CBC Music, Walmart, and Rogers, as well as local favorites like femmebought, House of Anesi and The Millennial Freelancer.

So, what does all of this have to do with a podcast?

Great question readers! Well, it all started on the popular social media platform, Instagram.

Lieu challenged herself to put herself – and her business – “out there”. She started 30 days of live challenge, where she made the effort to show up as her authentic self every day, for 30 days, via the Instagram Live feature. Whether it was for “2 minutes or 20 minutes, I would show in value, and that is all”. After she successfully completed her challenge (yay Christine!), her Instagram live challenge evolved into the CTRL ALT DELETE IGTV (Instagram TV) series. Again, utilizing the new features of Instagram as they pop up, this new format allowed Christine to address questions that her audience had regarding branding and business during this weekly session. After about six months, Lieu polled her audience to see which format they would prefer: IGTV, Instagram live or… a podcast.

And this is how BRAND PARTY Podcast was started.

The purpose of BRAND PARTY Podcast is to shed a light onto the realities of entrepreneurship. Each episode sees Lieu and various personalities and entrepreneurs share their branding story, “it’s not what you say, but what people buy into and how people feel”, Lieu states. BRAND PARTY Podcast aims to share people’s journey while providing actionable tips that listeners, like you and I can implement into our business right away.

Lieu, ever the planner, had batch created episodes for the podcast till October 2020. However, COVID-19 switched up her posting calendar. “The show order [had to be] adjusted. Season two just came out last week. [I want to make sure that] people are supported. There is a lot of uncertainty. Numbers have fluctuated. I’m not sure if it’s because I’m in between seasons, or it’s COVID-19.” On her thoughts about the podcast industry, Lieu encourages creators to “share [their] voice, share your story. [Come] back to intention and why you started in the first place. Share the types of things that aren’t talked about often.”

As a listener, Lieu enjoys listening to popular podcast Goal Digger, produced by Jenna Kutcher, “the way that she tackles business is very approachable”. She also digs into the Freedom Lifestyle Podcast, a local podcast geared around, “the movement and entrepreneurship shift towards flexible work”, produced right here in the Greater Toronto Area by Sam Laliberte.

At the end of the day, Lieu believes that BRAND PARTY podcast, “is really about making sure you feel energized with your brand. That starts with your story and your branding. Take a moment and realize in how far you’ve come.”

You can listen to BRAND PARTY Podcast on Apple Podcasts, as well as on Spotify. Keep up with the latest on the podcast and the happenings of Lieu via her Instagram account, located at www.instagram.com/_clieu